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Big Brown PDF
By:Greg Niemann
Published on 2010-12-08 by John Wiley & Sons
Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world’s most underestimated and misunderstood companies. For the first time, a UPS “lifer” tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash—a model that is still reflected in UPS culture today. Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical “anti-marketing” bias (why brown?) to its sterling brand loyalty and reputation for quality.
This Book was ranked at 39 by Google Books for keyword children's education charity jobs.
Book ID of Big Brown's Books is vjngr7MzXU0C, Book which was written byGreg Niemannhave ETAG "Lv0YyvNSg0g"
Book which was published by John Wiley & Sons since 2010-12-08 have ISBNs, ISBN 13 Code is 9781118041093 and ISBN 10 Code is 1118041097
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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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