Radio Programming: Tactics and Strategy PDF
By:Eric Norberg
Published on 1996-05-07 by CRC Press
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
This Book was ranked at 25 by Google Books for keyword Radio.
Book ID of Radio Programming: Tactics and Strategy's Books is maY6DAAAQBAJ, Book which was written byEric Norberghave ETAG "riwk+bLio6k"
Book which was published by CRC Press since 1996-05-07 have ISBNs, ISBN 13 Code is 9781136026898 and ISBN 10 Code is 1136026894
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "191 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
Book was written in en
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Download Radio Programming: Tactics and Strategy Books Free
Download Radio Programming: Tactics and Strategy Free
Download Radio Programming: Tactics and Strategy PDF
Download Radio Programming: Tactics and Strategy Books
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