The Impact of New Media on Radio Broadcast PDF
By:Thomas Muema,Joan Mwaura
Published on 2012 by GRIN Verlag
Projektarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Rundfunk und Unterhaltung, Sprache: Deutsch, Abstract: Among media and ICT platforms in Kenya, radio remains the most widely available, reaching directly into more than 85 percent of adults' homes in the country. Mobile phones are increasingly widespread, but they have not yet reached the near-universal coverage of radio. Fewer than half of all adults can watch TV in their homes, and other ICTs such as computers and MP3 players are available at home to only a tiny minority of Kenyans (AudienceScapes, 2011). Information communication technology includes any communication device or application, encompassing: radio, television, mobile phones, computer and network hardware and software, satellite systems and so on, as well as the various services and applications associated with them. The size and nature of the marketplace for radio has enlarged significantly since 2000, with over 50 new stations coming on-air, with at least 10 of them streaming online for worldwide listeners In particular, there has been an increase in vernacular-language stations, and the proliferation of these stations reflects a push towards addressing the various interests groups in the country. (Inter Media, 2005). The upsurge of stations is a result of liberalization of the airwaves, and listeners now have a wide range of listening choices, particularly entertainment services. ...]
This Book was ranked at 8 by Google Books for keyword Radio.
Book ID of The Impact of New Media on Radio Broadcast's Books is 4I_cz-cdSFoC, Book which was written byThomas Muema,Joan Mwaurahave ETAG "62KEp1qXpAA"
Book which was published by GRIN Verlag since 2012 have ISBNs, ISBN 13 Code is 9783656117155 and ISBN 10 Code is 3656117152
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "88 Pages" is Printed at BOOK under CategoryMass media
Book was written in en
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